How to open & operate a financially successful fashion design business


作者:by Janet Engle


出版社:Atlantic Publishing Group Inc

出版地:Ocala FL


ISBN:978-1-60138-192-7 ; 1-60138-192-1

The U.S. Bureau of Labor Statistics reports an average annual income of $69,270 for fashion designers in 2007. Opportunities in the fashion design industry are expected to rise about 10 to 12 percent through 2012. Many designers also go into other areas of the fashion industry, including: fashion buyer, fashion coordinator, retail store manager, and many more. You do not need to live in New York City, and you can start out small or even part time. Ralph Lauren's Polo empire was established on a small men s tie collection that he sold to Bloomingdale s. Demand for fashion designers should remain strong, as consumers hungry for new fashions and apparel styles will spur the creation of new clothing and accessory lines. This new book is a comprehensive and detailed study of the business side of the fashion, fashion design, and consulting business. You will learn everything from the initial design and creation to manufacturing and marketing. If you are investigating opportunities in this type of business, you should begin by reading this book, hopefully picturing yourself producing the perfect dress worn by one of Hollywood s elite. If you enjoy working with people and keeping up on the latest trends, this may be the perfect business for you. Keep in mind this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, timesaving tools of the trade that no designer should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft WordTM) and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales, have customers refer others to you, and thousands of great tips and useful guidelines. This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful designers will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations.

  • Cover(p.navPoint-1)
  • Title page(p.navPoint-2)
  • Copyright page(p.navPoint-3)
  • Humane(p.navPoint-4)
  • Contents(p.navPoint-5)
  • Dedication and Biography(p.navPoint-6)
  • Preface(p.navPoint-7)
  • Chapter 1: Owning a Fashion Design Business(p.navPoint-8)
  • Chapter 2: Before You Open(p.navPoint-9)
  • Chapter 3: Writing a Business Plan(p.navPoint-10)
  • Chapter 4: Developing a Fashion Focus(p.navPoint-11)
  • Chapter 5: Designing Your Line(p.navPoint-12)
  • Chapter 6: Sample Garments(p.navPoint-13)
  • Chapter 7: Selling Your Designs(p.navPoint-14)
  • Chapter 8: Manufacturing(p.navPoint-15)
  • Chapter 9: Marketing(p.navPoint-16)
  • Chapter 10: Advertising and Publicity(p.navPoint-17)
  • Chapter 11: Accounting and Bookkeeping(p.navPoint-18)
  • Chapter 12: Budgeting and Operational Management(p.navPoint-19)
  • Chapter 13: Using Technology(p.navPoint-20)
  • Chapter 14: Keeping Your Customers Happy(p.navPoint-21)
  • Chapter 15: Staff Issues(p.navPoint-22)
  • Chapter 16: Business Transitions(p.navPoint-23)
  • Bibliography(p.navPoint-24)